Today on Better Student Leaders, we dive into a Website Makeover Masterclass with Tim Sullivan, Founder of Sonder Sites, a creative powerhouse specialising in Shopify and Shopify Plus for universities.

“Everyone shops online, but students expect a certain level of quality. If your website doesn’t match what they’re used to, they’ll leave.”

From rebuilding the RMIT Store and RMIT Online short courses into seamless digital ecosystems, to helping institutions think differently about design, conversions, and connection, Tim shares what every university (and student leader) should know about building websites that actually work.

You’ll learn:

• The biggest mistakes universities make when building websites

• How a well-designed site can drive connection, community, and revenue

• Why Shopify is revolutionising higher education online stores

• How “safe but crazy ideas” lead to the best innovations

• What RMIT’s digital transformation can teach every leader about user experience

“Having a Miro board for ‘crazy ideas’ is key — innovation starts when you give those ideas a home.”

If you’ve ever thought, “Our website must be better!" this episode will show you exactly where to start.