Send us a text

"There's always a solution. It might be over, might be under, might be around, or straight through." These words of wisdom from Adrienne Wilkerson, co-founder of Beacon Media + Marketing, perfectly capture the mindset needed to navigate what she calls "the messy middle" of entrepreneurship.
From her beginnings as Alaska's first full-service digital marketing agency to becoming a specialized partner for mental health and behavioral health businesses nationwide, Adrienne's journey demonstrates the power of stubborn determination coupled with strategic flexibility. Her two-time Inc. 5000 company has weathered industry disruptions and major pivots by embracing change rather than resisting it.
During our conversation, Adrienne demystifies the difference between logos and comprehensive brands, breaking down the seven essential elements every business needs for authentic marketing. She shares why niching down—though initially terrifying—ultimately creates clarity that attracts ideal clients. Her insights on building company culture through relentless communication of values, and leveraging different learning styles in leadership, provide actionable strategies for creating stronger teams. The discussion extends to modern marketing approaches, distinguishing between quick-win lead generation and the longer-term trust building that creates loyal clients who "know, like, and trust" your business.
Want to get just 1% better in your business today? Adrienne suggests looking for simple solutions to complex problems. Rather than focusing on what's broken, identify what's working in your business—a person, system, service or product—and find straightforward ways to duplicate that success. Listen now to discover how this approach can help you navigate your own "messy middle" with confidence and clarity.

🎙️ Connect with Chrissy Myers and discover how resilience, expertise, and community can transform your world:

🔗 Follow Chrissy on LinkedIn for behind-the-scenes insights, leadership tips, and updates on her journey as the CEO of two thriving businesses.

📘 Grab your copy of 'Reluctantly Resilient' to learn how Chrissy turned challenges into opportunities and how you can do the same in your life and business.

🤝 Explore Clarity HR and discover how Chrissy’s team simplifies HR for small businesses, giving you peace of mind to focus on what matters most.

💼 Visit AUI to see how Chrissy's employee benefits expertise can help you build a healthier, happier workforce.