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What it Takes to Build a Brand on Amazon
Manage episode 494638392 series 3378346
Content provided by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Recorded live at Cannes Lions, this episode brings together three people who know what they’re doing in the Amazon space - Destaney Wishon (BTR Media), Jeffrey Cohen (Amazon Ads), and Gabi Viljoen (Nestlé Health Science).
What does real brand building on Amazon look like in 2025?
They cover:
- Why obsessing over your customer matters more than chasing ROAS
- How AMC is helping brands become more precise
- The role of entry points, lifetime value, and playbooks that actually evolve
- Why creative is no longer optional and how AI is making it scalable
- What modern full funnel strategy really means
Connect with Gabi on LinkedIn
https://www.linkedin.com/in/gabriellaviljoen/
Connect with Jeff on LinkedIn
https://www.linkedin.com/in/jeffreycohen/
Connect with Destaney on LinkedIn
https://www.linkedin.com/in/destaney-wishon/
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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