))
Dissecting Amazon's Path to Purchase
Manage episode 468390391 series 3378346
Content provided by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the value of Amazon's multi-touch attribution model.
A preview of their conversation:
- Amazon's path to purchase data provides insights into the top five conversion paths ensuring a comprehensive understanding of the customer journey.
- The episode emphasizes the limitations of Amazon's last-touch attribution model and the potential of multi-touch attribution for holistic strategy development.
- Discover how various ad types, from sponsored products to DSP ads, interact and contribute to effective conversions.
- Get familiar with navigating the path to purchase module to unlock detailed analytics, including sales, new-to-brand purchases, and previously untracked touchpoints.
- Learn how adjusting ad strategies based on path-to-purchase findings can optimize brand discovery and conversion rates.
Connect with Justin on LinkedIn
Connect with Austin on LinkedIn
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
79 episodes
Share
