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Budgets, Buyers, and the Bigger Ecosystem
Manage episode 514937048 series 3378346
Content provided by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What makes a Walmart shopper different from a Target shopper? And why does it matter for your ad dollars? Destaney and Nick unpack how audiences behave differently across retail media networks–and how brands can align their goals with the right channels instead of spreading themselves too thin.
Connect with Nick on Linkedin: linkedin.com/in/n-amos
Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon
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