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Bringing Retail Strategy to the Digital Shelf
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Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for online investments, this conversation includes real-world examples and actionable insights.
A few topics we will cover:
- The Digital Planogram: Why search results mirror physical shelf placement and how it impacts sales.
- Leadership Buy-In: Educating traditional retail leadership about the nuances of eCommerce.
- Content and Visibility: Why tailored content strategies per platform are non-negotiable.
- Career Growth in eCommerce: Building flexibility and resilience in a fast-changing industry.
- Future Trends: The role of AI and operational efficiency in shaping strategies.
Connect with Serena on LinkedIn
Connect with Destaney on LinkedIn
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