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Ep 8 | Rucker Roots: How Sisters Turned Passion into a National Brand
Manage episode 509521629 series 3684168
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What does it really take to turn a kitchen idea into a national brand?
In this episode, sisters Ellen Rucker Sellers and Ione Rucker Jamison share the story behind Rucker Roots, their plant-powered haircare line now found in major retailers like Walmart, Target, Sally Beauty, and JCPenney.
You’ll hear:
- The early days of formulating products in Ellen’s kitchen
- How they went from reality TV to trade shows to big-box shelves
- The real pros and cons of entrepreneurship (including being the last one paid!)
- Why legacy, family, and community fuel everything they do
- Their top tips for keeping your hair healthy, no matter your texture
✨ If you’ve ever dreamed of turning your passion into a business—or just want healthier hair—you’ll walk away with practical lessons and inspiration.
👉 Don’t miss this powerful conversation on resilience, growth, and sisterhood.
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