In this energising and unfiltered conversation, we meet Henry Beercock, founder of Hull’s growing sober movement Alcohull Free. After nearly two decades of heavy binge drinking, Henry made a bold decision: he gave up alcohol, left his corporate career, and radically transformed his life from the inside out.
What followed was more than personal recovery, it was the beginning of a cultural shift. Alcohull Free was built for people who are tired of drinking culture but still want to connect, socialise, and celebrate without compromise. It’s a movement that challenges outdated ideas about sobriety and creates space where being alcohol-free is something to take pride in. This is not about restriction, it’s about reclaiming joy, energy, and freedom.
This episode is for anyone exploring sobriety, rethinking their relationship with alcohol, or seeking new ways to connect - this is a conversation that could change everything.
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This is a toolkit for recovery & resilience. Whether you’re in recovery or seeking to understand addiction, there’s something here for everyone.

📩 Contact: [email protected]
🎵 Music: “Jonathan Tortoise” by Christopher Tait (Belle Ghoul / Electric Six)

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🎙️ Facilitator: Matthew Butler
🎛️ Producer: Robbie Lawson
🏢 Network: ReNew