A new format that we are trying out where one of us shares a shorter deep dive on a current topic - we are interested in your responses and thoughts on the topics in these shorter episodes and we will pick up on the topic together in our longer format sessions.

In this episode of Being Liminal, I (Martin) explore the growing intersection of AI and creativity. The rise of AI-generated content is both fascinating and unsettling—offering new possibilities but also raising difficult questions about what it means to create, connect, and be human.

One example that caught my attention is Virtually Parkinson—a digital recreation of the legendary broadcaster Michael Parkinson. It’s a remarkable technical achievement, yet something about it feels… incomplete. The rhythm, the unpredictability, the nuance of human conversation—missing. And that gap made me wonder:

🔹 Are we heading towards a world where AI-generated content replaces human creativity?🔹 If creativity is about connection, what happens when future generations only experience art, music, and storytelling created by machines?🔹 How do we balance the commercial drivers of AI with the deeper cultural and human impact of creative work?

Key Themes in This Episode

✅ AI’s impact on creative industries—opportunities and risks✅ The blurred line between augmentation and replacement of human creativity✅ The business incentives behind AI-driven content and what they mean for the future✅ The potential long-term consequences on human connection and cultural identity

Why This Matters

Creative work isn’t just about output—it shapes our society, challenges our thinking, and helps us make sense of the world. If we don’t recognise and measure its true value, we risk losing something irreplaceable.

Join the Conversation

What do you think—are we at risk of losing the human essence of creativity? Or will AI simply become another tool for expression? Let’s discuss. Share your thoughts in the comments or reach out on LinkedIn.