Struggling with SEO that doesn’t drive results?

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.

Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.

Chapters:
(00:00) Welcome to Being HUMN + Introducing Guest Jake Britton
(01:24) From Craft Beer to WiseBear Creative: Jake’s Story
(04:52) Why SEO Is Like an Investment, Not a Quick Fix
(07:14) AIO (Artificial Intelligence Optimization) Explained
(09:21) Google’s Updates: How AI Detects Fluff Content
(12:04) Writing for Humans + AI: The New SEO Balance
(14:21) Authority + Credibility: Building Trust Online
(16:35) SEO Meets StoryBrand: Traffic vs. Conversions
(19:43) Real Client Case Study: Doubling Conversions in 30 Days
(22:27) Getting Better (Not Just More) Leads with Clear Messaging
(26:32) Practical SEO Tips: Speed, Structure, Interlinking
(30:48) How to Audit Your Website and Improve Rankings
(33:11) Why 30% of Users Already Use ChatGPT for Search
(37:21) StoryBrand Framework for Landscapers + Service Businesses
(41:11) HUMN x WiseBear SEO + Messaging Partnership
(42:52) Final Takeaways: Clarity Beats Clicks Every Time

👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers.

🔗 Resources:
HUMN: gowithhumn.com
WiseBear Creative: WiseBearCreative.com

#MarketingStrategy #Stor