S6E38 Wally Waldron | How To Successfully Exit A Manufacturing Or Industrial Services Business Being An Engineer podcast

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S6E38 Wally Waldron | How to Successfully Exit A Manufacturing or Industrial Services Business

3h ago 55:01

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Jason “Wally” Waldron is the founder and CEO of Exitology, a company dedicated to helping custom manufacturers, industrial services, and supply chain firms scale their businesses rapidly and exit with maximum value—on their own terms. With nearly two decades of experience advising business owners and engineering-driven teams, Wally specializes in accelerating company growth—up to 33% per year—and unlocking $10M+ in trapped business value in as little as three years.

He’s not just talking theory. Wally’s background in marketing strategy, business development, and organizational systems spans work as a fractional CMO, partner in marketing and equity firms, and years of hands-on growth consulting. His methodology blends actionable frameworks with a deep understanding of the unique needs of technical founders and engineering-driven companies.

In his book, Exitology: Unlock Your Profits, Unlock Your Potential, Wally outlines how business owners can break free from the day-to-day grind, regain their time, and create companies that grow without them. Whether owners are looking to sell, hand down the business as a legacy, or simply step away with confidence, Exitology provides the playbook.

Wally’s mission is to help founders create both financial freedom and personal fulfillment—without compromising their engineering integrity. He currently works with $10M to $200M privately owned firms in sectors like custom manufacturing, commercial construction, and industrial services, and has built a reputation for helping leaders transition from “success” to “significance.”

Connect with Wally on LinkedIn: https://www.linkedin.com/in/wallywaldron/

Visit the Exitology website: https://exitology.com/

Aaron Moncur, host

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Chapters

1. Wally Waldron video (00:00:00)

2. Introduction and Guest Background (00:00:13)

3. Origins of Exitology (00:02:15)

4. Working with Manufacturing and Engineering Companies (00:04:08)

5. The Gold Miner vs Gold Miller Mindset (00:05:39)

6. Common Mistakes of Technical Founders (00:09:12)

7. Planning Ahead for Business Exit (00:13:00)

8. Horror Stories and Lessons Learned (00:22:33)

9. Understanding Business Value and Exit Planning (00:30:06)

10. Leadership and Company Culture (00:39:30)

11. Marketing for Engineering Companies (00:44:32)

12. Dealing with Burnout and Final Advice (00:49:37)

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