))
Turning Customer Insights into Action: Lessons in Product and Partnership
Manage episode 512750227 series 3694868
Content provided by Adam Kene. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adam Kene or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Behind the SME with Hugo & Rupert, Co-founders of Pockla
In this episode, Hugo and Rupert, co-founders of the AI-powered marketing tech platform Pockla, share their entrepreneurial journey. They dive into the importance of deeply understanding customer needs through discovery calls, rather than focusing solely on product-building.
They also discuss simplifying business hypotheses and objectively testing them based on customer feedback. The duo reflects on their experience with fundraising, emphasising the importance of building long-term relationships with investors and tailoring pitches to their perspective.
As close friends and co-founders, they talk about the value of open communication, handling tough conversations, and maintaining trust. A very candid convo packed with insights on product development, raising capital, and navigating the co-founder relationship.
Contact us: [email protected]
Connect on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
Connect on other platforms: https://linktr.ee/behindthesme
Hosted on Acast. See acast.com/privacy for more information.
26 episodes
Share
