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Balancing Act: Growing a Business While Growing a Career with Erika Robinson
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Behind the SME with Erika Robinson, UK General Manager at Constant Contact and Founder of PICNIC.
From building a thriving soft play business while raising two small children, to leading the UK arm of a digital marketing company, Erika Robinson’s career has been shaped by curiosity, grit and a love for small business.
In this episode of Behind the SME, Erika shares how she balanced entrepreneurship with motherhood, what she's learned from scaling two very different ventures, and how she’s building Constant Contact’s UK presence from the ground up - with a strategy rooted in product-market fit, data, and unwavering support for SMEs.
🔎 We cover:
- What it really takes to grow a new market inside a global brand
- How AI is transforming opportunities for small businesses
- The mindset shift that helped Erika thrive in both roles
Whether you're scaling a startup or navigating a new leadership challenge, Erika’s story is a masterclass in trusting your instincts and backing yourself.
Like what you hear? We'd love to know!
📩 Contact us: [email protected]
🔗 Connect on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
🌐 Find us on other platforms: https://linktr.ee/behindthesme
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