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Ep.3 - The Evolving Role of the AV Distributor
Manage episode 521294487 series 3693476
In this episode, we pull back the curtain on the AV supply chain and explore how a modern distributor creates real value—service, strategy, support, and technical depth—not just logistics.
We walk through the roles of manufacturers, distributors, integrators, and end users, then dig into what separates simple “box moving” from true master distribution: repairs and fast turnaround, market compliance, bilingual marketing, brand management, and the ability to support dealers with real technical expertise.
We also break down the Canadian AV landscape, the impact of the Amazon effect on speed and stock visibility, and why training, networking skills, and Plus services help resellers scale into AV over IP, Dante, and modern installs with confidence.
We wrap with a great reminder that watts don’t tell the whole story—and why the right distributor helps guide customers to the right solution, not just the biggest spec.
If you enjoyed this episode, follow the show, leave a review, and share it with someone in the AV world.
Chapters
1. Setting The Stage: AV Supply Chain (00:00:00)
2. Defining Roles: Manufacturer To End User (00:02:55)
3. The “Box Pusher” Myth Gets Torched (00:05:30)
4. Service And Loyalty: Repairs Matter (00:09:20)
5. What A Master Distributor Actually Does (00:12:40)
6. Brand Management As Quarterback (00:16:20)
7. Canada Isn’t The U.S.: Market Reality (00:21:10)
8. Smarter Buyers, More Options, Tougher Questions (00:25:30)
9. Speed, Stock, And The Amazon Effect (00:29:00)
10. Proactive Support: Training And Tools (00:33:20)
11. Plus Services: Deploy, Program, Train (00:37:10)
12. Beyond Specs: Telling The Right Story (00:41:00)
13. Networking Skills Now Core To AV (00:44:10)
4 episodes
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