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Retail Media and Social are Changing Search Marketing | Behind the Numbers

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Manage episode 496417025 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing

© 2025 EMARKETER

Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

  continue reading

529 episodes

Artwork
iconShare
 
Manage episode 496417025 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing

© 2025 EMARKETER

Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age’s 25 largest agency companies. For more information, visit quad.com.

  continue reading

529 episodes

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