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Google Just Embedded an AI Chatbot into Search — But It Might Not Be Enough | Behind the Numbers

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Manage episode 486323180 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Report - https://content-na1.emarketer.com/genai-search-advertising-trends-2025#The_lines_are_blurring_between_genAI_search_and_everything_else

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-just-embedded-ai-chatbot-search-might-not-enough-behind-numbers

© 2025 EMARKETER

  continue reading

522 episodes

Artwork
iconShare
 
Manage episode 486323180 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how Google embedding an AI chatbot into search changes things, why Anthropic’s Claude API could reshape search, and why tech companies might not be the winners of the AI search war. Join Senior Director of Podcasts and host Marcus Johnson, and Senior Analyst’s Gadjo Sevilla and Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.

Report - https://content-na1.emarketer.com/genai-search-advertising-trends-2025#The_lines_are_blurring_between_genAI_search_and_everything_else

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here: https://www.emarketer.com/content/podcast-google-just-embedded-ai-chatbot-search-might-not-enough-behind-numbers

© 2025 EMARKETER

  continue reading

522 episodes

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