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From Idea to Impact: GoodRx’s ‘Savings Wrangler’ and the Road Ahead, with CMO Ryan Sullivan | Behind the Numbers

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Manage episode 509008899 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+, go to EMARKETER.com

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities, contact us: [email protected]

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-idea-impact-goodrx-s-savings-wrangler-road-ahead-with-cmo-ryan-sullivan-behind-numbers

© 2025 EMARKETER

Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/

  continue reading

533 episodes

Artwork
iconShare
 
Manage episode 509008899 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how “The Savings Wrangler” campaign was dreamt up, how GoodRx will measure its success, and what new spaces the medication savings company is moving into. Join Senior Director of Podcasts and host, Marcus Johnson, Senior Analysts, Rajiv Leventhal and Beth Snyder Bulik, and Chief Marketing Officer at GoodRx, Ryan Sullivan. Listen everywhere and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+, go to EMARKETER.com

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities, contact us: [email protected]

For more information, visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-idea-impact-goodrx-s-savings-wrangler-road-ahead-with-cmo-ryan-sullivan-behind-numbers

© 2025 EMARKETER

Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. https://www.nielsen.com/

  continue reading

533 episodes

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