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Advertisers Continue to Brace for Impact: How Market Pressures Are Reshaping Ad Spending Milestones This Year and Next | Behind the Numbers

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Manage episode 522071632 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown; how the digital ad triopoly is changing; and the biggest ad spending milestones this year and in 2026. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Forecasting Oscar Orozco and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-advertisers-continue-brace-impact-how-market-pressures-reshaping-ad-spending-behind-numbers

© 2025 EMARKETER

Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.

  continue reading

539 episodes

Artwork
iconShare
 
Manage episode 522071632 series 1141400
Content provided by EMARKETER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EMARKETER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On today’s podcast episode, we discuss how advertisers are faring amid the current economic backdrop of tariffs, inflation, and a government shutdown; how the digital ad triopoly is changing; and the biggest ad spending milestones this year and in 2026. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Forecasting Oscar Orozco and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.

To learn more about our research and get access to PRO+ go to EMARKETER.com

Follow us on Instagram at: https://www.instagram.com/emarketer/

For sponsorship opportunities contact us: [email protected]

For more information visit: https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at [email protected]

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-advertisers-continue-brace-impact-how-market-pressures-reshaping-ad-spending-behind-numbers

© 2025 EMARKETER

Campaigns take flight with Viasat Ads. Unlock access to over 250 million passengers annually across leading global airlines, with high-engagement ad formats and real-time delivery. Viasat Ads provides access to a verified audience in a captive environment, so your message reaches passengers when they are ready to engage. Join their journey with Viasat Ads.

  continue reading

539 episodes

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