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Jean-Gabriel: Branding, Building for Long-term, AI, Creativity
Manage episode 377711705 series 3513972
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In this episode of Behind the Journey, Prateek, Employer Brand Lead, is joined by Jean-Gabriel Duveau, VP of Brand & Strategic Partnerships at GetYourGuide, to discuss brand building and creativity.
Jean-ga shares his perspective on brand building, drawing from over 15 years of experience at companies like Procter & Gamble. He discusses the importance of understanding your core consumer, building a long-term brand, and telling authentic stories. They also discuss data vs. intuition, generating ideas, and leveraging AI to increase productivity.
- (00:00) - Teaser
- (00:47) - Intro
- (02:21) - Working in CPG and finding GetYourGuide
- (06:03) - Why Jean-ga joined GetYourGuide
- (07:41) - Why does GetYourGuide exist as a product?
- (10:03) - Traditional vs modern branding
- (11:57) - Understanding consumers
- (16:09) - Telling authentic stories
- (19:10) - Failures and non-negotiable aspects in branding
- (22:33) - Building for long-term
- (23:59) - Data vs intuition
- (27:09) - AI's impact on Brand building and creativity
- (34:28) - Meaningful work
- (37:44) - Channeling creativity
- (38:36) - Role of sport
- (43:48) - Full-funnel thinking in Brand
- (46:07) - Favorite experience
GetYourGuide is hiring
Want to help travelers make memories across the world? GetYourGuide is hiring - visit https://getyourguide.careers/ to explore open roles.
Connect with Jean-ga on LinkedIn.
Follow GetYourGuide:
- LinkedIn: https://www.linkedin.com/company/getyourguide-ag
- Instagram: https://instagram.com/insidegetyourguide
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