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🎧 Episode 22: John Chrisbens – From Realtor to Author: The Story Behind Selling Authentically
In Episode 22 of Behind the Home Build, we sit down with John Chrisbens—veteran Realtor®, sales leader, and newly published author of Selling Authentically: Achieving Success Through Meaningful Relationships. With over two decades of experience in real estate and a background leading multi-million-dollar brand campaigns in the ski and retail industries, John brings a refreshing and practical perspective on what it really means to lead with authenticity in sales.
Now serving as the Managing Broker and Director of Training & Coaching at Denver’s PorchLight Real Estate Group, John has made it his mission to shift the sales culture—from high-pressure, transactional approaches to relationship-first strategies that prioritize trust, empathy, and integrity. His new book, launched in March 2025, provides a powerful blueprint for agents, builders, and salespeople alike to grow their business without compromising who they are.
We explore:
-The moment that inspired him to write Selling Authentically
-Why traditional “salesy” tactics are failing modern buyers—and what works instead
-How to build friendships beyond the transaction
-The mindset shifts and daily habits that help agents sell with heart, even in competitive markets
-Coaching advice for Realtors®, homebuilders, and anyone struggling to stay genuine in their pitch
-The biggest misconceptions around authenticity in sales—and how to overcome them
-What it means to measure success beyond revenue
Whether you’re a homebuyer trying to spot an honest agent, a builder wanting to connect with your clients on a human level, or a sales professional looking for more purpose in your process—this episode will inspire you to lead with more intention, and sell with authenticity.
🚀 Public Speaking Opportunity:
John’s next chapter? Bringing the message of authentic selling to more stages.
If you’re a company, brokerage, builder, or sales organization looking to inspire your team with a fresh, integrity-driven approach to sales, John is now available for keynotes, workshops, and team trainings.
→ Contact him directly via LinkedIn or PorchLight Real Estate Group to inquire about availability.
🔗 Grab your copy of Selling Authentically here: [https://lnkd.in/dgmR-DhP]
👉 Connect with John Chrisbens
[email protected]
📞 (303) 250-0347
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#SalesLeadership
#PorchLightRealEstate