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The Ultimate Guide to Developer Marketing | Lee Robinson (Vercel)

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Manage episode 453693413 series 3621237
Content provided by Peter Yang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Yang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

My guest today is Lee Robinson, VP Product at Vercel. Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.

We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment. Timestamps: (00:00) A cycle to guarantee developers love your product (01:15) How developers decide whether to use a new tool (03:45) 3 pillars of a great developer experience (08:34) Trust in open vs. closed source AI models (10:52) Why most developer documentation sucks (17:02) The future of AI-powered interactive docs (23:25) Developer marketing tactics that actually work (27:30) How to balance hype and reality (30:42) Build with developers to gain their trust (32:06) How to recover from losing developer trust (37:01) Mastering the art of writing (42:08) Talk to them, listen carefully, and actually fix their problems Get the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing

Where to find Lee:

X: https://x.com/leeerob

Website: https://leerob.io/ 📌 Subscribe to this channel – more interviews coming soon!

  continue reading

71 episodes

Artwork
iconShare
 
Manage episode 453693413 series 3621237
Content provided by Peter Yang. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter Yang or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

My guest today is Lee Robinson, VP Product at Vercel. Lee has built products and great developer experiences for over a decade and has written some of the most clear-sighted content about how to get developers to adopt your product that I’ve ever read.

We chatted about what makes a great developer experience, what resonates with developer marketing, and how to appeal to this no-bullshit customer segment. Timestamps: (00:00) A cycle to guarantee developers love your product (01:15) How developers decide whether to use a new tool (03:45) 3 pillars of a great developer experience (08:34) Trust in open vs. closed source AI models (10:52) Why most developer documentation sucks (17:02) The future of AI-powered interactive docs (23:25) Developer marketing tactics that actually work (27:30) How to balance hype and reality (30:42) Build with developers to gain their trust (32:06) How to recover from losing developer trust (37:01) Mastering the art of writing (42:08) Talk to them, listen carefully, and actually fix their problems Get the interview takeaways: https://creatoreconomy.so/p/lee-the-ultimate-guide-to-developer-marketing

Where to find Lee:

X: https://x.com/leeerob

Website: https://leerob.io/ 📌 Subscribe to this channel – more interviews coming soon!

  continue reading

71 episodes

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