In this episode, we sit down with Laetitia Arfi, newly appointed Chief of Sales at Asendia, to explore her journey in cross-border enterprise sales. Laetitia shares insights from her career selling into some of the world’s biggest marketplace brands, the strategies that drive success across continents, and the evolving role of sustainability in global commerce. We dig into what it really takes to build lasting partnerships, navigate international markets, and lead high-performing sales teams in today’s fast-moving landscape.