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{Episode 38} Beyond the Algorithm: Building Marketing That Connects

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Manage episode 481958640 series 3457590
Content provided by Kimberly DeShields-Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kimberly DeShields-Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they feel you.

About Behind Her Brand:

Behind Her Brand is a movement, platform, and community dedicated to empowering women business owners and career professionals. It was created to highlight, support, and connect women who are building purpose-driven businesses and meaningful careers while balancing faith, family, and ambition.

At its core, Behind Her Brand provides space for women to be seen, heard, and celebrated. Through our national magazine, curated events, and partnerships, we share the authentic stories of today’s boldest women—showcasing not just their success, but the strategy, strength, and sacrifice behind it. We proudly host the annual Women Who Build Awards, honoring trailblazers who are shaping industries and inspiring others. Our highly anticipated Behind Her Brand Conference brings together a powerful network of women to learn, connect, and lead with purpose.

It’s more than branding—it’s about legacy, impact, and the real women behind the work.

Behind Her Brand
www.behindherbrand.net
BHB YouTube Channel
https://bit.ly/39UYh

We would love to hear from you. Send us a text message.

  continue reading

38 episodes

Artwork
iconShare
 
Manage episode 481958640 series 3457590
Content provided by Kimberly DeShields-Spencer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kimberly DeShields-Spencer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let’s be honest—chasing likes, fighting the algorithm, and constantly posting can feel exhausting. But what if engagement had less to do with hacks and more to do with heart? In this episode, we’ll explore how to shift from surface-level marketing to intentional connection, so your audience doesn’t just follow you—they feel you.

About Behind Her Brand:

Behind Her Brand is a movement, platform, and community dedicated to empowering women business owners and career professionals. It was created to highlight, support, and connect women who are building purpose-driven businesses and meaningful careers while balancing faith, family, and ambition.

At its core, Behind Her Brand provides space for women to be seen, heard, and celebrated. Through our national magazine, curated events, and partnerships, we share the authentic stories of today’s boldest women—showcasing not just their success, but the strategy, strength, and sacrifice behind it. We proudly host the annual Women Who Build Awards, honoring trailblazers who are shaping industries and inspiring others. Our highly anticipated Behind Her Brand Conference brings together a powerful network of women to learn, connect, and lead with purpose.

It’s more than branding—it’s about legacy, impact, and the real women behind the work.

Behind Her Brand
www.behindherbrand.net
BHB YouTube Channel
https://bit.ly/39UYh

We would love to hear from you. Send us a text message.

  continue reading

38 episodes

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