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When Em Sauter began drawing beer cartoons fifteen years ago, she had no idea it would transform into her life's work. As an advanced Cicerone and certified beer judge, Em brings a wealth of knowledge to her visual creations, but it's her unique ability to translate complex beer concepts into approachable cartoons that has connected with audiences worldwide.
"I'm a visual learner and I love to draw," Em explains, describing how Pints and Panels originated as a study tool for her Master Cicerone exam. What started as personal notes blossomed when she shared them online: "I just put them on my website and immediately people were like 'I love this!'" That enthusiastic response launched a journey that would lead to two published books, a Spanish-language beer guide, and a career traveling the world to share her beer knowledge through art.
The power of Em's work lies in its accessibility. Her cartoons break down barriers that often make craft beer seem intimidating or exclusive. "It makes beer—some of the most complex topics in beer—very accessible and easy to break down for new learners," notes podcast host Mark Denote. This approach is particularly evident in Em's library classes, where she creates safe spaces for beginners to ask questions they might feel embarrassed to ask in trendy breweries. These sessions often incorporate fun pairings like beer with ice cream or chips, helping people think about beer beyond traditional contexts.
Beyond pure education, Em has developed creative "lifestyle pairings" matching beer styles with everything from NFL teams and Star Wars characters to presidents and TV shows. These playful connections follow principles of climate, coolness, and cherished preferences, making beer appreciation part of broader cultural conversations. When a drawing of Guinness blends went viral, it sparked important discussions about international beer terminology and the cultural sensitivity around names like "Black and Tan."
Whether you're a certified beer judge or someone who's never ventured beyond mass-market lagers, Em's visual approach to beer education offers something valuable. As she continues drawing her way through the beer world one cartoon at a time, she reminds us that learning should be as enjoyable as the subject itself.