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What if your business could outlive you?

When Green Living Magazine was just an idea, Dorie Morales saw more than pages and print; she saw a movement. A mission. A way to leave the world better than she found it.

In this powerful episode, Dorie shares how she:
Took a leap of faith into eco-conscious publishing
Bought out her original business partner
Built Arizona’s #1 sustainability magazine from scratch
Said YES to her moonshot: making Green Living a national (and global!) platform

However, this is more than just a business story—it's about legacy through leadership.

We dive deep into:

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  The entrepreneurial moment she trusted her gut and said YES

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  The real story behind launching and sustaining a media brand for 15+ years

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  How one Earth Day event packed with legislators and change-makers lit a fire for even bigger impact

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  Why visibility isn’t about vanity—it’s about service, sustainability, and future generations

This is a must-watch for entrepreneurs, mission-driven women, and anyone building something that matters.

Connect with Dorie & Green Living Magazine
Website: https://greenlivingmag.com
Instagram: @greenlivingmag
LinkedIn: Dorie Morales

Mentioned in this episode:

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  The Alter Ego Effect by Todd Herman

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  The Moment of Lift by Melinda Gates

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  The Alchemist by Paulo Coelho

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  Arizona women’s small business funding resources (linked in full show notes on the website)
• The Arizona Microbusiness Loan Program | Office of Economic Opportunity

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