In this powerful episode, Dr. Barbara Provost, founder of Purse Strings, shares how personal experiences and industry insight led her to challenge the male-dominated financial world and build a movement designed for women. From going through divorce to consulting in finance, Barb saw firsthand how women were overlooked, underserved, and left unprepared when it came to money.

She responded with action—launching Purse Strings, a one-stop resource offering vetted financial professionals and free tools to help women grow confident and competent in managing their finances.

If you’ve ever felt unsure about money, this episode will meet you with compassion, clarity, and empowerment.

Dr. Barbara Provost is a force in the financial industry—an educator, entrepreneur, and advocate for women’s financial power. With over 20 years of experience as an educational consultant in the banking and insurance sectors, she saw firsthand how these male-dominated industries consistently overlooked the financial needs of women. Despite women controlling $24 trillion in wealth, financial services continued to market primarily to men, leaving women underserved and under-advised.

Armed with a doctorate in Adult and Higher Education, along with advanced degrees in business and educational leadership, Barbara didn’t just identify the problem—she built the solution. In 2015, she founded Purse Strings, LLC, a first-of-its-kind company dedicated to two missions:

Empowering women with free, high-impact financial education so they can take control of their financial futures, no matter their starting point.

Equipping financial professionals with the tools, insights, and training they need to serve the female market effectively—not with sales pitches, but with real expertise and understanding.

Purse Strings isn’t just a platform; it’s a movement that’s changing the way the financial industry serves women. Through expert-led workshops, vetted financial professionals, and cutting-edge education, Barbara is ensuring that women are no longer an afterthought in financial services—they are the priority.

Her life motto? Be financially fearless.

In this episode you will learn:

• About the fears women face.
• The importance of knowing your numbers.
• The shocking truth about how much wealth is (and will be) in women's hands.

To connect with our guest, click on the links below:

Website: www.pursestrings.co

Facebook Page: https://www.facebook.com/pursestringsco

Facebook group: https://www.facebook.com/groups/pursestringfinanciallyfearlesswomen

Instagram: https://www.instagram.com/pursestringsco/

TikToc: https://www.tiktok.com/@pursestringsco

LinkedIn: https://www.linkedin.com/company/pursestrings/

YouTube: https://www.youtube.com/channel/UCusras98haVpJ-P4C4d4IXw

Connect with me:

Instagram: https://www.instagram.com/heidischalkcoaching

FB Group: https://www.facebook.com/groups/femaleentrepreneursandleaders

Spotlight to Scale: https://www.spotlighttoscale.com/blueprint

LinkedIn: https://www.linkedin.com/in/