In this rereleased episode of Battling with Business, Chris and Gareth unpack one of the most important questions in business and leadership: what is strategy, really?

While many people mistake strategy for a plan, true strategy is something deeper. Strategy is the process of making decisions and allocating resources to achieve long-term goals under uncertainty and change.

✅ In this episode, you’ll learn:

• The difference between strategy and planning.

• Why uncertainty, risk, and competition make strategy essential.

• How to connect vision, mission, and goals to strategic action.

• Practical examples of strategy in business and the military.

🎯 Who is this episode for?
Business leaders, entrepreneurs, managers, consultants, and anyone searching for clear answers to:

• What is business strategy?

• Difference between strategy and a plan

• How to develop a strategy under uncertainty

• Why strategy matters for long-term success

🔍 Whether you’re running a startup or leading in a complex organisation, this episode will give you a practical framework for understanding strategy as a living process — not a static document.