))
From Rock Bands to ROI: Dax Callner on Smarter Event Measurement
Manage episode 518037151 series 3392977
Content provided by Club Ichi Caregivers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Club Ichi Caregivers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Liz and Dax get real about event measurement: why attribution is shaky, how to prove behavior change and brand lift, the one survey question that matters, and replacing “dwell time” with right-time throughput, plus honest reporting that wins trust.
Want to be a guest on the Barefoot Business Podcast? Join Club Ichi as an Insider member today! https://www.weareichi.com/
25 episodes
Share
