Liz chats with photographer and former event planner Brooke Bryand about what it really takes to translate the magic of an event into images that drive marketing and sponsorship ROI. They dive into the power of planning content early, how to brief your creative team for maximum value, the myth of “we’ll just use phone pics,” and the difference between photos that document and photos that feel. Bonus: Brooke’s tips on turning same-day edits into momentum and how to make videography work harder for next year’s sales.

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