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First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational
Manage episode 325249828 series 2911808
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Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent.
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