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Ep 83 - The Future of Community Bank Marketing with Caleb Stevens

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Manage episode 477013697 series 3470115
Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of what really matters.

In this episode, we cover:

  • - The rise of podcasting as a bank marketing tool
  • - How digital lead gen is changing—and how demand creation is in
  • - How to use AI in practical, low-risk ways inside your bank
  • - Caleb’s “3Ms framework”: Message, Methods, and Metrics
  • - Real-world examples of alignment between marketing and lending teams that actually drove results
  • - Why the simplest marketing ideas might be your most powerful

About Caleb:

Caleb serves as the VP of Marketing for SouthState Bank’s Capital Markets Division, serving over 1,000 community banks across the nation through a variety of banking products and services. He is also the host of The Community Bank Podcast and the co-author of the book Collegiate: 7 Big Ideas to Make College Awesome. He lives in Athens, Georgia with his wife Grace and two young sons.

Links & Resources:

- SouthState Bank podcast: https://southstatecorrespondent.com/podcasts/

- Community Bank Podcast: https://podcasts.apple.com/us/podcast/the-community-bank-podcast/id1513967803

- Contact Caleb: [email protected]

- Favorite Book: Remarkable - David Salyers & Dr. Randy Ross

- Resource for brand messaging: https://storybrand.com/

- LEAD - Neil Stevens: https://www.oconeestatebank.com/business/make-your-remarkable-podcast

- Website: bankmarketingshow.com

- Sign up for our newsletter: bankmarketingminute.com

- Contact Chris and Dan: [email protected]

  continue reading

86 episodes

Artwork
iconShare
 
Manage episode 477013697 series 3470115
Content provided by Chris Bates and Dan Novalis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Bates and Dan Novalis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Podcasting isn’t just for influencers anymore—banks are getting in the game. In this episode, Chris and Dan sit down with Caleb Stevens, VP of Marketing at SouthState Bank’s Capital Markets Division and host of the Community Bank Podcast. From demand generation to practical AI use, Caleb breaks down how banks can modernize without losing sight of what really matters.

In this episode, we cover:

  • - The rise of podcasting as a bank marketing tool
  • - How digital lead gen is changing—and how demand creation is in
  • - How to use AI in practical, low-risk ways inside your bank
  • - Caleb’s “3Ms framework”: Message, Methods, and Metrics
  • - Real-world examples of alignment between marketing and lending teams that actually drove results
  • - Why the simplest marketing ideas might be your most powerful

About Caleb:

Caleb serves as the VP of Marketing for SouthState Bank’s Capital Markets Division, serving over 1,000 community banks across the nation through a variety of banking products and services. He is also the host of The Community Bank Podcast and the co-author of the book Collegiate: 7 Big Ideas to Make College Awesome. He lives in Athens, Georgia with his wife Grace and two young sons.

Links & Resources:

- SouthState Bank podcast: https://southstatecorrespondent.com/podcasts/

- Community Bank Podcast: https://podcasts.apple.com/us/podcast/the-community-bank-podcast/id1513967803

- Contact Caleb: [email protected]

- Favorite Book: Remarkable - David Salyers & Dr. Randy Ross

- Resource for brand messaging: https://storybrand.com/

- LEAD - Neil Stevens: https://www.oconeestatebank.com/business/make-your-remarkable-podcast

- Website: bankmarketingshow.com

- Sign up for our newsletter: bankmarketingminute.com

- Contact Chris and Dan: [email protected]

  continue reading

86 episodes

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