What can a Founding Father on the $100 bill teach you about closing deals in the 21st century? In this episode of Bacon Bits with Master Happiness, host Marty Jalove and his sons, Luke and Nate, dive into the surprising sales genius of Benjamin Franklin. Using their signature BACON framework, they uncover timeless lessons on brand building, creating irresistible offers, and nurturing your network. Get ready for a fun and insightful look at one of history's greatest polymaths, complete with the show's classic tangents; from Shaq's insurance ads and Air Jordans to the true story behind the kite, the key, and the lightning rod. Discover how Franklin’s methods for influence and community can transform your career and business today.

Get the book: The Legends of Sales

In this episode, we cover:
(01:15) - Forefathers vs. Founding Fathers: The Banter Begins
(04:45) - The BACON Framework: An Outline for Success
(05:55) - B: Build Your Brand Relentlessly (and a nod to bifocals!)
(12:25) - Who's Your Brand's Shaq? Iconic Brand Figures
(24:25) - The 13 Virtues (and the one his friend added)
(32:30) - A: Author an Irresistible Offer & The Ben Franklin Effect
(39:20) - C: Create a Community
(45:30) - O: Observe and Optimize Everything
(53:00) - N: Nurture Your Network

Try This:

1. Build: Share one behind-the-scenes photo of your business this week.
2. Author: Ask a potential customer for a small favor to build rapport.
3. Observe: Pick one metric (KPI) and track it for a week to find an area for optimization.

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