Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius

21:17
 
Share
 

Manage episode 509118085 series 3646327
Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns.

Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing.

Learn more about Tedd's work HERE.

Connect with Tedd on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

  continue reading

29 episodes

Artwork
iconShare
 
Manage episode 509118085 series 3646327
Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns.

Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing.

Learn more about Tedd's work HERE.

Connect with Tedd on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

  continue reading

29 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play