29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing with sg360°'sTedd Aurelius

B2B Influence

Over 20 million podcasts, powered by

Content provided by Paula Chiocchi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Paula Chiocchi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

29d ago 21:17

MP3•Episode home

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns.

Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing.

Learn more about Tedd's work HERE.

Connect with Tedd on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

31 episodes