Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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From Cold Calls to Customer-First GTM: Max Gartner’s Playbook to Scaling Revenue
Manage episode 502868280 series 2856084
Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay sits down with Maximilian Gartner, Head of Go-To-Market at Brightwave, to explore how GTM leaders can balance sustainable growth with predictable revenue, while staying rooted in authentic, founder-led perspectives.
Max shares his journey from inside sales “boiler rooms” to leading GTM teams at high-growth companies, and how lessons from cold-calling, enterprise deal cycles, and sales leadership shaped his philosophy on customer-first GTM.
They dive deep into:
- Why founder-led POVs are powerful in early stage, and how they must evolve as companies scale.
- The critical difference between predictable and sustainable revenue, and why ignoring sustainability leads to churn.
- Lessons from inside sales: why clarity and credibility in the first 10 seconds of a call are everything.
- A Brightwave GTM pivot that front-loaded product experience, shortened feedback loops, and tripled adoption.
- Why “knowing your customer” (KYC) at every level: user, manager, executive, is the ultimate GTM advantage.
- How doubt and imposter syndrome can be reframed as signals of growth.
If you’re leading sales, marketing, CS, or product, or simply curious about how GTM leaders scale customer-first strategies, this episode is packed with tactical insights and leadership lessons.
Connect with Max Gartner on LinkedIn:
https://www.linkedin.com/in/maximiliangartner/
Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com
88 episodes
Share
Manage episode 502868280 series 2856084
Content provided by Vijay Damojipurapu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vijay Damojipurapu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the B2B Go-To-Market Leaders Podcast, Vijay sits down with Maximilian Gartner, Head of Go-To-Market at Brightwave, to explore how GTM leaders can balance sustainable growth with predictable revenue, while staying rooted in authentic, founder-led perspectives.
Max shares his journey from inside sales “boiler rooms” to leading GTM teams at high-growth companies, and how lessons from cold-calling, enterprise deal cycles, and sales leadership shaped his philosophy on customer-first GTM.
They dive deep into:
- Why founder-led POVs are powerful in early stage, and how they must evolve as companies scale.
- The critical difference between predictable and sustainable revenue, and why ignoring sustainability leads to churn.
- Lessons from inside sales: why clarity and credibility in the first 10 seconds of a call are everything.
- A Brightwave GTM pivot that front-loaded product experience, shortened feedback loops, and tripled adoption.
- Why “knowing your customer” (KYC) at every level: user, manager, executive, is the ultimate GTM advantage.
- How doubt and imposter syndrome can be reframed as signals of growth.
If you’re leading sales, marketing, CS, or product, or simply curious about how GTM leaders scale customer-first strategies, this episode is packed with tactical insights and leadership lessons.
Connect with Max Gartner on LinkedIn:
https://www.linkedin.com/in/maximiliangartner/
Connect with Vijay Damojipurapu on LinkedIn:
https://www.linkedin.com/in/vijdam/
Brought to you by: stratyve.com
88 episodes
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Similar to B2B Go-To-Market Leaders
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
…
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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
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A daily show for everyone who works a regular job and wants to start an income-earning project on the side. In each episode, listeners will hear a different story of someone who's started a side hustle—along with what went well, how that person overcame challenges, and what happened as a result. The show is written and hosted by Chris Guillebeau, the New York Times bestselling author of The $100 Startup, The Happiness of Pursuit, and other books. Sales and Distribution by Lemonada Media http ...
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Each weekday, Marketplace’s Kimberly Adams makes today make sense along with her Marketplace colleagues, breaking down happenings in tech, the economy, and culture. Because none of us is as smart as all of us.
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