In this episode of AXREM Insights, Melanie Johnson and Sally Edgington speak with Nicola Fishwick, Ultrasound Business Development Leader at GE Healthcare and AXREM’s new Ultrasound Special Focus Group Convener. Nicola reflects on her 19-year journey in the ultrasound field, from clinical radiography into industry, highlighting how the profession has evolved. She notes the shift from collaborative sonography environments to more isolated working, and shares insights into the growing demands and challenges in ultrasound, especially post-COVID. Nicola also discusses the group's key initiatives, including the landmark “Manifesto for Medical Ultrasound” and the push for enhanced recruitment, training, and appropriate equipment access amid the modality’s expanding reach across clinical settings.

The conversation also delves into the group's collaborative ethos—working alongside organisations such as BMUS, SOR, and IPEM to develop critical resources like the transducer decontamination poster and a used equipment checklist. Nicola emphasises the importance of quality assurance and the group’s next priority: developing standardised QA protocols to ensure ultrasound equipment performs optimally. She passionately advocates for industry collaboration, citing the benefits of AXREM’s non-competitive, collective approach in driving change and building a strong professional community. The episode ends on a light-hearted note as Nicola shares who she’d switch lives with for a day—Victoria Beckham, of course!

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