Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Sebastian Naum Leon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sebastian Naum Leon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Grow Your New Zealand Brand and Story in the United States w/ David Downs

44:02
 
Share
 

Manage episode 435247831 series 2772814
Content provided by Sebastian Naum Leon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sebastian Naum Leon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Sebastian and David delve into New Zealand's international branding and the integration of Māori cultural values in business. They discuss business growth for Kiwi brands in the US, the significance of the silver fern symbol and the importance of trust and transparency in New Zealand's business environment. They talk about how to scale and spread New Zealand brand stories across the globe. David shares insights on Māori values like hospitality (manaakitanga), care for the land (kaitiakitanga), trustworthiness (pono), and a spirit of adventure (pōkaitanga), and their relevance in contemporary business.

Topics Discussed:

  • AI Presentation Mishap
  • Experimentation in Creativity
  • Perception of New Zealand Brands
  • Cultural Connections
  • Symbol of the Silver Fern
  • Māori Cultural Values in Business
  • Four Key Māori Values
  • Caring for the Land
  • Trustworthiness in Business
  • Restless Spirit of Adventure
  • Conscious Business Practices
  • The All Blacks and Competitive Spirit
  • Healthy Competition in Business
  • Long-Term Thinking in Māori Culture
  • Challenges for New Zealand Brands
  • Need for Support in International Expansion
  • Cultural Nuances in Marketing
  • Storytelling as a Connection Tool
  • Authenticity in Brand Messaging
  • Aligning Values with Market Success
  • The Importance of Financial Sustainability
  • Value of Storytelling in Business
  • Conscious Consumerism
  • Quality of New Zealand Products
  • Māori Influence on Business Practices
  • Authenticity in Brand Storytelling
  • Connection and Community in Leadership
  • Conscious Leadership in Organizations
  • Māori Advisory Group Influence
  • Future of New Zealand Brands
  • Traits of a Conscious Leader
  • Vulnerability vs. Strength in Leadership
  • Openness in Leadership

Connect with David on LinkedIn

Connect with New Zealand Story on Instagram

Connect with Sebastian on Instagram

SebastianNaum.com

  continue reading

75 episodes

Artwork
iconShare
 
Manage episode 435247831 series 2772814
Content provided by Sebastian Naum Leon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sebastian Naum Leon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Sebastian and David delve into New Zealand's international branding and the integration of Māori cultural values in business. They discuss business growth for Kiwi brands in the US, the significance of the silver fern symbol and the importance of trust and transparency in New Zealand's business environment. They talk about how to scale and spread New Zealand brand stories across the globe. David shares insights on Māori values like hospitality (manaakitanga), care for the land (kaitiakitanga), trustworthiness (pono), and a spirit of adventure (pōkaitanga), and their relevance in contemporary business.

Topics Discussed:

  • AI Presentation Mishap
  • Experimentation in Creativity
  • Perception of New Zealand Brands
  • Cultural Connections
  • Symbol of the Silver Fern
  • Māori Cultural Values in Business
  • Four Key Māori Values
  • Caring for the Land
  • Trustworthiness in Business
  • Restless Spirit of Adventure
  • Conscious Business Practices
  • The All Blacks and Competitive Spirit
  • Healthy Competition in Business
  • Long-Term Thinking in Māori Culture
  • Challenges for New Zealand Brands
  • Need for Support in International Expansion
  • Cultural Nuances in Marketing
  • Storytelling as a Connection Tool
  • Authenticity in Brand Messaging
  • Aligning Values with Market Success
  • The Importance of Financial Sustainability
  • Value of Storytelling in Business
  • Conscious Consumerism
  • Quality of New Zealand Products
  • Māori Influence on Business Practices
  • Authenticity in Brand Storytelling
  • Connection and Community in Leadership
  • Conscious Leadership in Organizations
  • Māori Advisory Group Influence
  • Future of New Zealand Brands
  • Traits of a Conscious Leader
  • Vulnerability vs. Strength in Leadership
  • Openness in Leadership

Connect with David on LinkedIn

Connect with New Zealand Story on Instagram

Connect with Sebastian on Instagram

SebastianNaum.com

  continue reading

75 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play