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From Fragmentation to Orchestration: Prisma’s Ramsey McGrory on Redefining Advertising’s Supply Chain

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Manage episode 505114535 series 1744867
Content provided by AW360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AW360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity. McGrory shares why he views his career as a relay race, how Prisma has evolved into a critical orchestration layer for modern marketing, and what true efficiency looks like in today’s fractured TV and digital ecosystem. From ad serving’s transformation beyond “plumbing,” to the rise of AI as a practical tool for planning, measurement, and optimization, Ramsey offers a front-row perspective on how advertisers can consolidate, innovate, and thrive in a hedged-garden world.

  continue reading

54 episodes

Artwork
iconShare
 
Manage episode 505114535 series 1744867
Content provided by AW360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AW360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity. McGrory shares why he views his career as a relay race, how Prisma has evolved into a critical orchestration layer for modern marketing, and what true efficiency looks like in today’s fractured TV and digital ecosystem. From ad serving’s transformation beyond “plumbing,” to the rise of AI as a practical tool for planning, measurement, and optimization, Ramsey offers a front-row perspective on how advertisers can consolidate, innovate, and thrive in a hedged-garden world.

  continue reading

54 episodes

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