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Building Bold Brands: Strategy, Creativity & The Power of Independence with Rethink’s Sean McDonald

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Manage episode 466522304 series 1744867
Content provided by AW360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AW360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the AW 360 Podcast, we sit down with Sean McDonald, Partner and Global Chief Strategy Officer at Rethink, a fiercely independent creative agency making waves in the industry. Sean dives into the key pillars of brand strategy for 2025, the art of staying memorable in a cluttered marketing landscape, and why challenging category conventions leads to breakthrough creativity.

We explore the delicate balance between data and creativity, how brands can earn consumer attention in an evolving digital world, and the importance of having a clear sense of identity amid ever-changing trends. Sean also shares Rethink’s unique agency structure, culture of innovation, and commitment to remaining independent—proving that creativity thrives when purpose, passion, and strategy align.

If you’re looking to sharpen your brand’s strategy, embrace disruptive thinking, and understand what it truly takes to stand out, this episode is a must-listen!

  continue reading

57 episodes

Artwork
iconShare
 
Manage episode 466522304 series 1744867
Content provided by AW360. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by AW360 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the AW 360 Podcast, we sit down with Sean McDonald, Partner and Global Chief Strategy Officer at Rethink, a fiercely independent creative agency making waves in the industry. Sean dives into the key pillars of brand strategy for 2025, the art of staying memorable in a cluttered marketing landscape, and why challenging category conventions leads to breakthrough creativity.

We explore the delicate balance between data and creativity, how brands can earn consumer attention in an evolving digital world, and the importance of having a clear sense of identity amid ever-changing trends. Sean also shares Rethink’s unique agency structure, culture of innovation, and commitment to remaining independent—proving that creativity thrives when purpose, passion, and strategy align.

If you’re looking to sharpen your brand’s strategy, embrace disruptive thinking, and understand what it truly takes to stand out, this episode is a must-listen!

  continue reading

57 episodes

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