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Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand - ep. 133

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Manage episode 451484982 series 1435439
Content provided by Avidly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avidly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/

  continue reading

159 episodes

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Manage episode 451484982 series 1435439
Content provided by Avidly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Avidly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/

  continue reading

159 episodes

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