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Is it ever too late to write your book and get published? Lori Hellis proves it’s not.

Allison Lane and Lori Hellis explore how she transitioned from a career in law to becoming a recognized voice in the true crime genre with a successful book launch, a thriving YouTube channel, and a dedicated readership. You’ll hear how she reverse-engineered her author marketing strategy, secured a publishing deal fast, and built visibility without waiting for permission.

If you’re wondering how to launch a book, grow your audience, or get published after 60, this episode is your blueprint.

What You’ll Learn:

• How Lori used her legal background to create a compelling true crime brand
• The fastest path to getting a nonfiction book published without hundreds of queries
• Why community (and not just content) can drive your visibility

Resources Mentioned:

• Lori Hellis website: https://www.lorihellis.com/
• Lori Hellis’ book: Children of Darkness and Light Lori Vallow and Chad Daybell: A Story of Murderous Faith: https://bookshop.org/a/55773/9781639367108
• Connect with Lori on YouTube - Chasing Justice: https://www.youtube.com/@ChasingjusticewithLori
• Book Reco: An Unfinished Love Story: A Personal History of the 1960s: https://bookshop.org/a/55773/9781982108663
• Book Launch Bootcamp: https://www.lanelit.com/

Timestamps:

04:12 – How Lori’s divorce book unexpectedly launched her publishing career
15:47 – The legal case that turned into a bestseller
28:03 – Why your niche expertise is your biggest author asset
37:15 – How Lori built a true crime platform in just 3 months
44:59 – The #1 mistake aspiring true crime authors make
56:02 – What authors really need to know before their book launch

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors ready to take the next step.

Watch on YouTube: https://www.youtube.com/watch?v=Gs07oP_QedM

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