Launching a book should be an adventure, not a chore.

Allison Lane sits down with marketing expert and memoirist Deb Miller, author of Forget the Fairy Tale and Find Your Happiness. Deb reveals how she transformed traditional, predictable author events into memorable, community-building celebrations. From hosting theatrical readings with student actors to offering free beer at the local pub and partnering with her sorority and universities, Deb proves that fresh ideas spark engagement and book sales.

Allison and Deb break down strategies for authors to leverage their networks, set clear goals, and have fun during the launch process. They share marketing wisdom, practical examples, and the importance of hosting mediagenic events that create lasting assets for future promotion.

Get Allison’s FREE resource “The Author Event Checklist” at https://www.lanelit.com/checklist2

In this episode, Allison and Deb cover:

• [00:03] How a brewery pub day turned free beer into a spike in book sales
• [00:05] Why start where you are and use what you have is a powerful launch strategy
• [00:09] How a happiness panel made a memoir event stand out and fill the room
• [00:14] How students, interns, and family networks can supercharge your book promotion
• [00:20] When giving away your book becomes your smartest book marketing move

Resources Mentioned:

• Dr. Deb Miller’s website: https://forgetthefairytale.net/
• Dr. Deb Miller’s Book: Forget the Fairy Tale and Find Your Happiness: https://bookshop.org/a/55773/9781647429225
• Connect with Dr. Deb on IG: https://www.instagram.com/forget_the_fairy_tale/
• Download Allison’s FREE resource “The Author Event Checklist” https://www.lanelit.com/checklist2
• Connect with Allison: https://www.linkedin.com/in/allisonlanelit

If you’re looking to energize your launch, this episode will help you think outside the box and focus on your strengths.

Get Allison's free guide 7 Shifts to Build Real Authority - and get recognized for your expertise (not your follower count): https://lanelit.com/authority

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