In this conversation, I break down my 6 key factors when evaluating which book events I sign up for every year.Bonus: I also dig into how to do book events when managing limited energy levels (and a budget).This episode includes:-Why high foot traffic does not guarantee sales-Evaluating the theme and guests of the event for potential connections-What to consider when looking at event costs-Recovery time for long book events

Plus, why new authors might want to hold off on big ticket events.

Whether you’re a newbie or a veteran, this episode has some fresh ideas for you.

Prefer to read? Click the transcript button on the Substack page - you can read straight through or use the transcript to skip around on the video.Just FYI - I’m offering a special price deal for paid subscribers through the end of February. Paid subscribers get 1-2 additional episodes per month focused on current events or Q&A, plus the ability to request episodes and submit questions for Q&A.Click here to get 15% off a paid subscription - forever!