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Did Austin Turn Soda Into Fashion? | Stephen Ellsworth, Co-founder, Poppi

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Manage episode 504170053 series 3341253
Content provided by Jason Scharf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Scharf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Poppi is a fashion brand that happens to be soda. Stephen Ellsworth, Co-founder of Poppi, joins us to walk through the operating choices behind turning a vinegar problem into a modern soda badge. It’s how you build, scale, and exit a consumer brand. It’s another signal that Austin’s flywheel is real and accelerating.

Highlights

  • 01:48 Dark days, PMF before funding
  • 08:05 Farmers market to Whole Foods
  • 14:50 Rebrand beat Shark Tank awareness
  • 24:58 Poppi as Fashion
  • 33:46 Make healthy default via taste
  • 38:54 AI palate mapping
  • 46:48 Austin needs cross-sector collisions
  • 51:40 What's Next Austin?

Guest Links
Stephen Ellsworth:
Instagram, LinkedIn
Poppi:
Website, X, Instagram


-------------------
Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack

  continue reading

163 episodes

Artwork
iconShare
 
Manage episode 504170053 series 3341253
Content provided by Jason Scharf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Scharf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Poppi is a fashion brand that happens to be soda. Stephen Ellsworth, Co-founder of Poppi, joins us to walk through the operating choices behind turning a vinegar problem into a modern soda badge. It’s how you build, scale, and exit a consumer brand. It’s another signal that Austin’s flywheel is real and accelerating.

Highlights

  • 01:48 Dark days, PMF before funding
  • 08:05 Farmers market to Whole Foods
  • 14:50 Rebrand beat Shark Tank awareness
  • 24:58 Poppi as Fashion
  • 33:46 Make healthy default via taste
  • 38:54 AI palate mapping
  • 46:48 Austin needs cross-sector collisions
  • 51:40 What's Next Austin?

Guest Links
Stephen Ellsworth:
Instagram, LinkedIn
Poppi:
Website, X, Instagram


-------------------
Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack

  continue reading

163 episodes

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