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Design vs Slop | John Roescher, Raw Materials

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Manage episode 494813585 series 3341253
Content provided by Jason Scharf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Scharf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We live in an age of unprecedented creative tools, from generative AI and design platforms to open access to code, capital, and talent. Joining this episode is John Roescher, Founder and CEO of Raw Materials, the design firm behind the public-facing strategies of Anduril, Saronic, and Meta, to explore why design should not be treated as decoration, but as a cultural and strategic function. Because in the end, with all this power, the outcome still comes down to a choice: Will we design with intention or default to slop?

Chapters

  • 01:13 Design as Product
  • 04:51 Outsourcing vs Partnering
  • 08:04 The Creative Process and Why “I Like That” Isn’t Enough
  • 11:30 AI, Craft, and Care: Tools vs Slop
  • 16:52 Efficiency or Excellence
  • 23:19 Unlocking Core Creativity Inside Companies
  • 28:01 Design as Strategy
  • 32:39 From Founders to Cities: Owning the Narrative
  • 40:28 Intentionality vs Accident
  • 45:04 What You Ship Says Everything
  • 46:45 What’s Next Austin?

    John Roescher: X/Twitter, LinkedIn
    Raw Materials:
    Website, Instagram, X/Twitter, LinkedIn


-------------------
Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack

  continue reading

162 episodes

Artwork
iconShare
 
Manage episode 494813585 series 3341253
Content provided by Jason Scharf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Scharf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We live in an age of unprecedented creative tools, from generative AI and design platforms to open access to code, capital, and talent. Joining this episode is John Roescher, Founder and CEO of Raw Materials, the design firm behind the public-facing strategies of Anduril, Saronic, and Meta, to explore why design should not be treated as decoration, but as a cultural and strategic function. Because in the end, with all this power, the outcome still comes down to a choice: Will we design with intention or default to slop?

Chapters

  • 01:13 Design as Product
  • 04:51 Outsourcing vs Partnering
  • 08:04 The Creative Process and Why “I Like That” Isn’t Enough
  • 11:30 AI, Craft, and Care: Tools vs Slop
  • 16:52 Efficiency or Excellence
  • 23:19 Unlocking Core Creativity Inside Companies
  • 28:01 Design as Strategy
  • 32:39 From Founders to Cities: Owning the Narrative
  • 40:28 Intentionality vs Accident
  • 45:04 What You Ship Says Everything
  • 46:45 What’s Next Austin?

    John Roescher: X/Twitter, LinkedIn
    Raw Materials:
    Website, Instagram, X/Twitter, LinkedIn


-------------------
Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
Ecosystem Metacognition Substack

  continue reading

162 episodes

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