The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.

With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges disparate technology, complex data streams, and tangible C-suite outcomes.

In this episode, you will discover:

• The Paradigm Shift: Why Marketing Operations has historically been undervalued, and how top-performing businesses are now placing it at the heart of their growth strategy.
• Decoding Operational Intelligence: A practical breakdown of how this mindset helps teams unify tech stacks and data to deliver measurable, predictable business results.
• C-Suite Communication: Smart, strategic ways to frame and articulate the immense value of Ops, ensuring key decision-makers fully understand and invest in its potential.

Follow Audrey Harze on LinkedIn: https://www.linkedin.com/in/aharze/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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