In this episode, Chris interviews Robert Burke from Sobo AI, a fractional expert marketplace designed to help small businesses access insights and expert advice. Robert shares the journey of creating Sobo, the challenges faced by entrepreneurs, and the importance of having a support system. The conversation delves into the unique features of Sobo, its impact on small businesses, and valuable advice for aspiring entrepreneurs.

🔑 Key Topics:
•Why small businesses struggle to identify their real problems
•How fractional experts are changing the way startups scale
•The role of AI in business advice and decision-making
•Building when resources are limited — and support is crucial
•Robert’s own battles with burnout and the power of perseverance
•What early-stage founders often get wrong — and how to fix it
💡 Featured Takeaways:
•You don’t need to know everything — you just need access to the right people
•Entrepreneurship requires more than grit — it needs structure and support
•AI is a tool, not a replacement — and when paired with human expertise, it’s powerful
•Every founder hits a wall — success is about conditioning yourself not to quit