In this episode of the Aspiration Marketing Podcast, I delve into the perplexing issue of why your meticulously crafted page titles often don't match what appears on Google's search results. Discover why Google frequently rewrites titles, affecting up to 76% of them, and how this impacts your SEO performance. I explore the reasons behind these changes, from title length and keyword stuffing to mismatched content and excessive punctuation. More importantly, I provide actionable strategies to regain control over your digital identity, ensuring your titles align with Google's user-focused priorities. Tune in to learn how to optimize your titles for better click-through rates, brand consistency, and SEO trust signals.