In this episode of the Aspiration Marketing Podcast, we delve into the intricacies of a successful business development strategy. Is it just about generating leads, or is there more to it? I explore the transformative power of lead scoring and nurturing, essential tools for converting initial interest into tangible growth. Discover how a robust lead scoring model prioritizes sales efforts, ensuring focus on the most promising leads. We'll also discuss the art of prospect qualification and the importance of aligning sales and marketing teams for seamless lead nurturing. Join me as we uncover strategies to optimize your lead management processes and drive sustainable business growth.