In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration, and a relentless belief in the power of people over products.Steve reflects on the founding of the “Live with Drive” movement, the role of authentic communication, and why video, emotion, and positive reactions are transforming how dealerships interact with customers.Learn more about DriveCentric at https://drivecentric.com/STAY CONNECTED WITH ASOTU:Sign up for the ASOTU Daily Push Back email at https://www.asotu.com/Watch the docu-series “More Than Cars” at https://www.morethancars.tvFollow us on Instagram at / asotu_morethancars Join the community on LinkedIn at / asotu TIME STAMPS: 0:00 Intro: Errol meets “Live with Drive” at ASOTU CON0:36 Origin of the ‘Live with Drive’ catchphrase2:58 From medical sales to DriveCentric CRM evangelism5:16 “Wrestlers never give up”—father-daughter motivation mantra7:32 Patient advocacy becomes customer advocacy in auto8:40 “Engagement is king”—pioneering AI and video in CRM11:04 From McDonald's to Chick-fil-A: Changing dealership tone13:02 Positive reactions, not ‘CX’: The new sales measurement---------------------------------------------------------------------------------------------------------------Who is Steve Roessler and what is “Live with Drive”?How does DriveCentric use video and AI in CRM?What is a better alternative to “customer experience” in dealerships?Why is engagement critical in modern auto sales?How can dealerships shift from transactional to relational selling?What does it mean to create “positive reactions” in sales?#lovepeoplemorethancars #morethancars #asotu #automotive #autoretail #autoindustry #cardealers #carsales #carculture