Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Podcast Names That Rank: Turning Searches into Subscribers

1:31:40
 
Share
 

Manage episode 499234996 series 1359194
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us feedback/questions via Text

Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com
One Minute Blog
https://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025

The Audience Is Listening - Book By Tom Webster
https://geni.us/tomwebsterbook

Speaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."
For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality matters more than the quantity."
Perhaps most valuably, we expl

FEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to College

Generative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world.

Check it out at aigoestocollege.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

  continue reading

Chapters

1. Welcome and Sponsor Introductions (00:00:00)

2. PodcastBranding.co (00:01:58)

3. Based On a True Story Podcast (00:03:20)

4. Podcast Naming Strategy Discussion (00:04:30)

5. Spotify Content Flagging Issues (00:10:33)

6. Age Verification for Online Content (00:17:45)

7. Getting TV and Speaking Opportunities (00:22:43)

8. The Importance of Preparation for Presentations (00:32:31)

9. Podcast Growth Strategies and First 100 Downloads (00:45:42)

10. Audience Surveys and Understanding Feedback (00:57:14)

11. Awesome Supporters (01:00:02)

12. Join the School of Podcasting (01:00:20)

13. Try Podpage (01:00:41)

14. What is Podpage Video (01:00:56)

15. Home Gadget Geeks (01:01:12)

16. VidIQ (01:01:19)

17. Featrured Supporter: Ask Ralph Media (01:01:45)

18. Say Thanks! (01:02:52)

19. Podcast Branding and Visual Aesthetics (01:20:59)

20. Upcoming Shows and Closing Thoughts (01:28:49)

526 episodes

Artwork
iconShare
 
Manage episode 499234996 series 1359194
Content provided by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Jackson, Jim Collison, Dave Jackson, and Jim Collison or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us feedback/questions via Text

Ever wonder if your podcast title is helping or hurting your discoverability? We unpack a fascinating case study of "Booked on Planning" – a podcast about city planning that highlights the tension between creative naming and searchability. As one listener aptly notes: "What are people typing in trying to find your show?" This question alone could transform your approach to podcast branding.
Sponsors:
PodcastBranding.co - They see you before they hear you
Basedonastruestorypodcast.com - Comparing Hollywood with History?

Video Version

Mentioned In This Episode

School of Podcasting
https://www.schoolofpodcasting.com/join

Podpage
http://www.trypodpage.com

Home Gadget Geeks
https://www.homegadgegeeks.com
One Minute Blog
https://shaan.beehiiv.com/p/one-minute-blog-how-to-win-podcasting-in-2025

The Audience Is Listening - Book By Tom Webster
https://geni.us/tomwebsterbook

Speaking opportunities and media appearances represent powerful pathways to podcast growth, but they don't happen by accident. We explore practical strategies for securing these opportunities, including when to consider hiring a publicist and how thorough preparation creates the foundation for authentic, engaging presentations. As one host emphasizes: "When you're overprepared, it allows you to be spontaneous and still be authentic."
For new podcasters pursuing those crucial first 100 downloads, we share actionable guerrilla marketing tactics that don't require massive budgets – from strategic business card placement to creating QR codes for in-person events. Yet we also challenge the metrics-obsessed mindset: "I wanted individuals who get real value out of this...the quality matters more than the quantity."
Perhaps most valuably, we expl

FEATURED SUPPORTER: Dr. Craig Van Slyke from AI Goes to College

Generative artificial intelligence systems, like ChatGPT, are transforming the world of higher education. AI Goes to College covers the latest developments in generative AI as they relate to higher ed. Each episode is filled with insights and practical tips that you can use to navigate an AI-enabled world.

Check it out at aigoestocollege.com

Podcast Hot Seat
Grow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/store
Your Audience Will Thank You!

Support the show

BE AWESOME!
Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

  continue reading

Chapters

1. Welcome and Sponsor Introductions (00:00:00)

2. PodcastBranding.co (00:01:58)

3. Based On a True Story Podcast (00:03:20)

4. Podcast Naming Strategy Discussion (00:04:30)

5. Spotify Content Flagging Issues (00:10:33)

6. Age Verification for Online Content (00:17:45)

7. Getting TV and Speaking Opportunities (00:22:43)

8. The Importance of Preparation for Presentations (00:32:31)

9. Podcast Growth Strategies and First 100 Downloads (00:45:42)

10. Audience Surveys and Understanding Feedback (00:57:14)

11. Awesome Supporters (01:00:02)

12. Join the School of Podcasting (01:00:20)

13. Try Podpage (01:00:41)

14. What is Podpage Video (01:00:56)

15. Home Gadget Geeks (01:01:12)

16. VidIQ (01:01:19)

17. Featrured Supporter: Ask Ralph Media (01:01:45)

18. Say Thanks! (01:02:52)

19. Podcast Branding and Visual Aesthetics (01:20:59)

20. Upcoming Shows and Closing Thoughts (01:28:49)

526 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play